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实用商务英语写作2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

胡亦武编著著
出版社：广州：华南理工大学出版社
ISBN：7562314578
出版时间：2000
标注页数：266页
文件大小：12MB
文件页数：273页
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图书目录

PART Ⅰ COMMUNICATIONS IN FOREIGN BUSINESSES1

CHAPTER ONE INTRODUCTION1

Importance of Communication in Business1

Classification of Business Writing2

CHAPTER TWO FORMATS FOR LETTERS AND MEMOS7

Formats for Letters7

Requisite Components in Business Letters8

Optional Elements in Business Letters17

Envelope Preparation18

Format of Memorandums19

CHAPTER THREE USE THE RIGHT WORD23

Denotation and Connotation23

Level of Diction24

Conciseness27

Verbal Style31

Jargon32

Precision34

Nonsexist Language36

Figurative Language38

Types of Sentences45

CHAPTER FOUR MAKE YOUR SENTENCE CLEAR AND VIVID45

Basic Qualities of Effective Sentences46

Emphasis Techniques50

CHAPTER FIVE SHAPE YOUR PARAGRAPH57

Basic Qualities of Effective Paragraphs57

Strategic Patterns for Paragraph Development62

CHAPTER SIX PRINCIPLES OF EFFECTIVE BUSINESS WRITING69

Principle of You-Attitude69

Principle of Positive Emphasis71

Principle of Court？ous and Sincere Tone75

CHAPTER SEVEN PRINCIPLES OF EFFECTIVE WRITING APPLIED TO LETTERS AND MEMOS85

Routine Initiator85

Routine Reply87

CHAPTER EIGHT GOODWILL AND GOOD-NEWS MESSAGE92

Goodwill Message92

Good-News Message97

CHAPTER NINE BAD-NEWS WRITING100

Strategies for Bad-News Message100

Bad-News in Application103

The Persuasive Process109

CHAPTER TEN PERSUASIVE WRITING109

Persuasion in Application110

CHAPTER ELEVEN WRITING ABOUT EMPLOYMENT117

Resume117

Application Letter124

CHAPTER TWELVE BUSINESS REPORT WRITING136

Procedures in Writing Business Report137

Constructing an Outline140

Organizational Patterns145

Using Visual Aids147

Report Package152

CHAPTER THIRTEEN FORMAT FOR FORMAL REPORTS152

Illustrations of Supplementary Parts154

CHAPTER FOURTEEN REPORTS IN APPLICATION163

Formal Proposal163

Progress Report167

Periodic Report169

Analytical Report171

Justification Report176

Recommendation Report178

Establishment of Business Relations182

PART Ⅱ WRITINGS ON FOREIGN TRADE AND FOREIGN ECONOMIC COOPERATION182

CHAPTER FIFTEEN CORRESPONDENCE RELATING TO FOREIGN TRADE182

Status Inquiries185

Inquiry and Quotation189

Offer and Counter-Offer193

Acceptance196

Payment199

Packaging and Marking206

Shipment,Delivery and Transportation209

Insurance214

Claims and Adjustment218

Agency221

CHAPTER SIXTEEN CONTRACTS RELATING TO FOREIGN TRADE AND ECONOMIC COOPERATION227

Types of Contracts227

Essential Elements of a Valid Contract229

Laws Applied to Foreign Trade and Economic Cooperation231

Components of Contracts Relating to Foreign Trade and Economic Cooperation232

Stylistic Features of the Language Used in Contracts235

PART Ⅲ APPENDIXES259

Appendix Letters That Do not Fit Neatly into the Categories Discussed259