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Unit 1 Cultural Diversity in Globalization2

Lead-in Case2

An Unwanted Food Service2

Text Readings2

Text A:Culture and Cultural Diversity2

Text B:The Challenge of Globalization4

Supplementary Reading6

Defining Culture6

Group Discussion8

1．Characteristics of Culture8

2．Phien Mau,or Webbed Toes（骈拇）8

Exercises8

Unit 2 Intercultural Communication12

Lead-in Case12

Misunderstanding12

Text Readings12

Text A:Intercultural Communication12

Text B:The Era of Intercultural Communication13

Supplementary Reading16

What Does Intercultural Communication Mean?16

Group Discussion17

1．Interculturalness:Most or Least17

2．Writing on the Wall of West Forest Temple17

Exercises18

Unit 3 Language and Culture21

Lead-in Case21

An Inappropriate Concern21

Text Readings21

Text A:Compliments in Chinese and American English(1)21

Text B:Compliments in Chinese and American English(2)23

Supplementary Reading26

The Power of Language in Intercultural Communication26

Group Discussion26

1．The West Wind26

2．Ascending the Stork Tower27

Exercises27

Unit 4 Culture and Nonverbal Communication31

Lead-in Case31

Not so Close,Please31

Text Readings31

Text A:Nonverbal Communication(Ⅰ)31

Text B:Nonverbal Communication(Ⅱ)34

Supplementary Reading37

Territorality37

Group Discussion38

1．Modes of Thinking38

2．Dialogue Between a British Teacher(A)and a Chinese Student(B)39

Exercises39

Unit 5 Intercultural Awareness and Adaptation43

Lead-in Case43

Chinese Hospitality Overdone43

Text Readings43

Text A:If You Are not the One43

Text B:Friendship Patterns45

Supplementary Reading46

Culture Shock and Intercultural Adaptation46

Group Discussion48

1．Making Chinese Friends48

2．Oranges（橘）？ Trifoliate Oranges（枳）？48

Exercises48

Unit 6 Intercultural Communicative Competence51

Lead-in Case51

A Gift for the Party51

Text Readings51

Text A:Dealing with Conflict51

Text B:Cross-cultural Ability53

Supplementary Reading54

To Develop Respects for Cultural Differences54

Group Discussion55

1．Cultural Differences in Speech Acts55

2．Cultural Values in Expressions55

Exercises56

Unit 7 Intercultural Relationship Development60

Lead-in Case60

The Gift of a Book60

Text Readings60

Text A:Personal Relationships60

Text B:Family Relationships62

Supplementary Reading63

Other Types of Interpersonal Relationships63

Group Discussion65

1．Guanxi:Backdoor Practice as Goal-directed Discourse65

2．Great Master65

Exercises65

Unit 8 Interpretation for Intercultural Encounter68

Lead-in Case68

An Old Chinese in America68

Text Readings69

Text A:Encountering Different Cultures69

Text B:How Intercultural Encounter Happens?71

Supplementary Reading72

Six Principles for Effective Cross-gender Communication72

Group Discussion73

1．American Stereotypes of China73

2．Thinking of My Brother in Shandong74

Exercises74

Unit 9 Intercultural Business Negotiation78

Lead-in Case78

The Problem of Package78

Text Readings78

Text A:Intercultural Business and Corporate Response78

Text B:Cross-cultural Negotiation80

Supplementary Reading83

How to Conduct an Effective Meeting83

Group Discussion85

1．American John Wayne85

2．One Belt and One Road85

Exercises85

Unit 10 Intercultural Education88

Lead-in Case88

Exchanging Students88

Text Readings89

Text A:Classroom Expectation89

Text B:Top 5 Tips for Academic Success90

Supplementary Reading92

Measures Against Academic Misconduct and Dishonesty92

Group Discussion95

1．Sunlight at Fingertips95

2．Better to Travel Ten Thousand Miles than to Read Ten Thousand Books95

Exercises96

Bibliography99

Appendices101

Appendix 1 Key Words of Intercultural Communication101

Appendix 2 100 Selected Readings in Chinese Classics105