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新编实用英语综合教程 32025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

孔庆炎，刘鸿章总主编；余渭深主编；教育《新编实用英语》教材编写组编著
出版社：北京：高等教育出版社
ISBN：7040133962
出版时间：2003
标注页数：212页
文件大小：69MB
文件页数：221页
主题词：英语－高等学校：技术学校－教材

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图书目录

1 LAUNCHING A NEW PRODUCTSection Ⅰ Talking Face to Face1

Section Ⅱ Being All Ears5

Section Ⅲ Maintaining a Sharp Eye8

Passage Ⅰ My Study Tour in China8

Passage Ⅱ My Experience with a China-Made Product12

Section Ⅳ Trying Your Hand15

Section Ⅴ Having Some Fun20

2 PROMOTING ACTIVITIES21

Section Ⅰ Talking Face to Face21

Section Ⅱ Being All Ears25

Section Ⅲ Maintaining a Sharp Eye27

Passage Ⅰ Tips for Going to China's Tradeshows27

Passage Ⅱ 10 Rules for Attending Exhibitions in China31

Section Ⅳ Trying Your Hand34

Section Ⅴ Having Some Fun38

3 A COMPANY PROSPECTUS39

Section Ⅰ Talking Face to Face39

Section Ⅱ Being All Ears43

Section Ⅲ Maintaining a Sharp Eye45

Passage Ⅰ The Art of Price War45

Passage Ⅱ Everyone Has a Chance to Win49

Section Ⅳ Trying Your Hand52

Section Ⅴ Having Some Fun56

4 PURCHASE AND PAYMENT57

Section Ⅰ Talking Face to Face57

Section Ⅱ Being All Ears61

Section Ⅲ Maintaining a Sharp Eye63

Passage Ⅰ Who Is Using My Credit Card Today?63

Passage Ⅱ E-Business Means Opportunities67

Section Ⅳ Trying Your Hand70

Section Ⅴ Having Some Fun75

5 TRAINING AND LEARNING76

Section Ⅰ Talking Face to Face76

Section Ⅱ Being All Ears80

Section Ⅲ Maintaining a Sharp Eye82

Passage Ⅰ Cultural Stereotypes and Misunderstandings82

Passage Ⅱ Change,Or Get Left Behind87

Section Ⅳ Trying Your Hand90

Section Ⅴ Having Some Fun94

6 PARTNERSHIP AND COOPERATION95

Section Ⅰ Talking Face to Face95

Section Ⅱ Being All Ears99

Section Ⅲ Maintaining a Sharp Eye101

Passage Ⅰ Joint Venture:Advice for Experts Working with Thais101

Passage Ⅱ Our Foreign Expert106

Section Ⅳ Trying Your Hand109

Section Ⅴ Having Some Fun112

7 BRANDS AND ADVERTISEMENTS113

Section Ⅰ Talking Face to Face113

Section Ⅱ Being All Ears116

Section Ⅲ Maintaining a Sharp Eye118

Passage Ⅰ Elsie the Cow118

Passage Ⅱ Experiential Branding123

Section Ⅳ Trying Your Hand126

Section Ⅴ Having Some Fun131

8 SHARING THE LOSS132

Section Ⅰ Talking Face to Face132

Section Ⅱ Being All Ears136

Section Ⅲ Maintaining a Sharp Eye138

Passage Ⅰ Sharing Economic Losses Through Insurance138

Passage Ⅱ Be Careful with Your Policy143

Section Ⅳ Trying Your Hand146

Section Ⅴ Having Some Fun150

9 BUSY AGENDA AND SCHEDULE151

Section Ⅰ Talking Face to Face151

Section Ⅱ Being All Ears156

Section Ⅲ Maintaining a Sharp Eye158

Passage Ⅰ A Survey Report on Owner—Managers in the UK158

Passage Ⅱ A Startup Story:John Deere163

Section Ⅳ Trying Your Hand166

Section Ⅴ Having Some Fun173

10 DEVELOPMENT PLANNING174

Section Ⅰ Talking Face to Face174

Section Ⅱ Being All Ears178

Section Ⅲ Maintaining a Sharp Eye181

Passage Ⅰ Real WTO Challenges for China Will Be Cultural181

Passage Ⅱ Sustainability186

Section Ⅳ Trying Your Hand189

Section Ⅴ Having Some Fun193

NEW WORDS AND EXPRESSIONS194

VOCABULARY203

PHRASES211