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服装与广告英语口语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

吴绍健主编著
出版社：北京：北京出版社
ISBN：7200068705
出版时间：2007
标注页数：235页
文件大小：44MB
文件页数：249页
主题词：服装工业－英语－口语－高等学校：技术学校－教材；广告－英语－口语－高等学校：技术学校－教材

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图书目录

第一编服装英语口语1

第一部分服装英语入门1

Lesson One Shopping1

Lesson Two Large Collections6

Lesson Three About Styles,Colors and Sizes10

Lesson Four Business Talk13

Lesson Five Publicity and Advertisement17

Lesson Six Pay A Visit to The Garment Manufacturing Factory21

Lesson Seven The organization of Garment Co25

Lesson Eight Production Line Balance and Q.C30

Lesson Nine Trend of Fashion In The World34

Lesson Ten Getting Around In Paris38

第二部分服装贸易英语41

Lesson Eleven Establishing Business Relations41

Lesson Twelve Enquiries and Replies45

Lesson Thirteen Quotations and Counter Offers48

Lesson Fourteen Orders,L/C and Payment Terms51

Lesson Fifteen Shipment,Packing and Insurance55

Lesson Sixteen Claim and Arbitration59

Lesson Seventeen Telephone Call62

Lesson Eighteen Businessman's Shape and Clothes65

Lesson Nineteen One Is As Old As He Feels68

Lesson Twenty Beauty Contests71

第三部分阅读与深化75

Lesson One Round Up Fashion Market in Guangzhou75

Lesson Two Dressed to kill,Deep in love78

第二编涉外广告英语口语80

第一部分广告常识80

Lesson One Fundamentals of Advertising80

Lesson Two Advertising Planning84

Lesson Three Advertisement Creation88

Lesson Four International Advertisement Creation92

Lesson Five About Web AD96

Lesson Six Job Ad101

Lesson Seven Model:Sublimation Trademart106

Lesson Eight Fair USA August 12-16,2007111

Lesson Nine General Review114

第二部分广告升华118

Lesson Ten The History of Advertising118

Lesson Eleven Media of Advertising to be Selected123

Lesson Twelve The Fundamental Formation of Advertisement128

Lesson Thirteen The characteristics of English Morphology Syntax and Rhetoric in Advertising135

Lesson Fourteen On International Talented People139

Lesson Fifteen Advertising words on Fashion143

Lesson Sixteen Translation of Advertising147

Lesson Seventeen News English153

Lesson Eighteen Official Calls on Residents to Unite in Support of Beijing's Efforts157

Lesson Nineteen Nation Sincere in WTO Commitment159

Lesson Twentieth WTO Entry First Step into Global Economy162

第三部分阅读和深化164

Lesson One Selling styles164

Lesson Two Advertising Media168

Lesson Three The Selling of a Product173

Lesson Four Why People Buy177

第三编附录182

附录A 简易口语速成揭秘182

附录B 赞美语201

附录C 英美书法204

附录D 扩大词汇技巧之一——构词法208

附录E 习用简易外贸套语216

第四编焦点语法218

主要参考书目235