21世纪大学实用行业英语综合教程2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

21世纪大学实用行业英语综合教程PDF格式电子书版下载

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Unit 1 市场营销1

Text A Marketing Basics1

Text B SWOT Analysis—the First Step of Success in Marketing6

Text C Happy Clients Bring More Business12

Oral Practice15

Mini-Project16

Phrases ＆ Terms17

Surfing the Internet17

Video Clip18

Unit 2 连锁经营19

Text A Operation of Chain Stores19

Text B Franchising24

Text C Case Study—Stein Mart30

Oral Practice34

Mini-Project35

Phrases ＆ Terms35

Surfing the Internet35

Video Clip35

Unit 3 国际贸易37

Text A An Introduction to International Trade37

Text B Gains from Trade44

Text C Exporting-An Overview49

Oral Practice52

Mini-Project52

Phrases＆Terms53

Surfing the Internet53

Video Clip53

Unit 4 物流55

Text A Overview of Logistics55

Text B Components of a Logistics System63

Text C How Does Third-party Logistics Work？68

Oral Practice71

Mini-Project72

Phrases ＆ Terms72

Surfing the Intemet73

Video Clip73

Unit 5 电子商务74

Text A Introduction to E-commerce74

Text B Mobile Commerce80

Text C Amazon Case Study86

Oral Practice91

Mini-Project91

Phrases ＆ Terms92

Surfing the Internet92

Video Clip92

Unit 6 广告94

Text A Introduction to Advertising（Ⅰ）94

Introduction to Advertising（Ⅱ）99

Text B Types of Advertising103

Text C Brand Loyalty Case Study—Coca-Cola Can Change Up108

Oral Practice113

Mini-Project114

Phrases ＆ Terms114

Surfing the Internet114

Video Clip115

Unit 7 财务会计116

Text A Introduction to Accounting116

Text B Cash Flow122

Text C Internal Control127

Oral Practice131

Mini-Project131

Phrases ＆ Terms133

Surfing the Internet133

Video Clip133

Unit 8 酒店业与旅游业134

Text A The Changing Hospitality Industry134

Text B Ecotourism139

Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers142

Oral Practice146

Mini-Project147

Phrases ＆ Terms147

Surfing the Intemet147

Video Clip148

Unit 9 法律与伦理149

Text A International Commercial Law149

Text B Anti-piracy Measures155

Text C Managing the Challenges of the Protection of Intellectual Property Rights159

Oral Practice163

Mini-Project164

Phrases ＆ Tetms164

Surfing the Internet164

Video Clip165

Unit 10 信息技术的应用166

Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ）166

Security and Privacy Challenges in C loud Computing Environments（Ⅱ）172

Text B Social Network—Facebook176

Text C The Smartphone Information Revolution180

Oral Practice184

Mini-Project184

Phrases ＆ Tems185

Surfing the Internet185

Video Clip185

Unit 11 人力资源186

Text A Functions of Human Resources Management186

Text B External vs Internal Recruitment193

Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management198

Oral Practice202

Mini-Project203

Phrases ＆ Terms204

Surfing the Internet204

Video Clip205

Unit 12 公共关系206

Text A Public Relations Basics（Ⅰ）206

Public Relations Basics（Ⅱ）212

Text B Learning to Use PR Functions216

Text C The Past and Present of Public Relations221

Oral Practice226

Mini-Project227

Phrases ＆ Terms227

Surfing the Internet227

Video Clip227

Unit 13 企业文化229

Text A Organizational Culture229

Text B Culture:Your Environment for People at Work234

Text C Measuring Organizational Culture（Ⅰ）238

Measuring Organizational Culture（Ⅱ）243

Oral Practice246

Mini-Proj ect246

Phrases ＆ Terms247

Surfing the Intemet247

Video Clip247

Unit 14 创业249

Text A Thinking of Starting a Small Business？（Ⅰ）249

Thinking of Starting a Small Business？（Ⅱ）253

Text B Ten Simple Rules for a Successful Start-up256

Text C Tips to Get Rich Young260

Oral Practice266

Mini-Project269

Phrases ＆ Terms271

Surfing the Internet271

Video Clip271

Glossary272