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实用旅游英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

实用旅游英语
  • 朱葆琛,朱锡炎著 著
  • 出版社: 北京:旅游教育出版社
  • ISBN:7563702148
  • 出版时间:1991
  • 标注页数:443页
  • 文件大小:40MB
  • 文件页数:452页
  • 主题词:

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图书目录

FOREWORD1

PART A BUSINESS LETTERS IN TOURISM1

UNIT Ⅰ:The Essential Parts of a Business Letter2

UNIT Ⅱ:Forms of a Business Letter5

UNIT Ⅲ:More on the Parts of a Business Letter14

UNIT Ⅳ:Essential Qualities of a Business Letter24

UNIT Ⅴ:Circulars, Memos and Form Letters31

UNIT Ⅵ:Additional Information on Letter Writing43

PART B TELECOMMUNICATIONS47

UNIT Ⅰ:Telegrams48

UNIT Ⅱ:Common Requirements to Obserue in Cable Writing52

UNIT Ⅲ:How to Minimize the Use of Words in a Telegram55

UNIT Ⅳ:Telex59

UNIT Ⅴ:More on Telecommimications66

PART C ADVERTISING IN TOURISM74

UNIT Ⅰ:Advertising in Tourist Promotion75

UNIT Ⅱ:Types of Advertisement and the Advertising Copy79

UNIT Ⅲ:Ads in thd Real World of Tovrism: Travel Agencies and Hotels86

UNIT Ⅳ:Ads in the Real World of Tourism:Transportation Carriers and Other Tourist Operations103

UNIT Ⅴ:Ads in the Real World of Tourism:Colour Advertisements116

PART D PUBLICITY LITERATURE IN TOURISM132

UNIT Ⅰ:Publicity of Destination Countries133

UNIT Ⅱ:Publicity of Destination Cities148

UNIT Ⅲ:Publicity of Tourist Attractions159

UNIT Ⅳ:Pubicity of Tourist Operations168

PART E AGREEMENTS AND CONTRACTS176

UNIT Ⅰ:Agreements in the Travel Industry177

UNIT Ⅱ:Language Characteristics185

UNIT Ⅲ:Contracts189

UNIT Ⅳ:Sample Agreements and Contracts194

PART F TRANSPORTATION202

UNIT Ⅰ:Air Carriers203

UNIT Ⅱ:Rail Transportation in Tourism225

UNIT Ⅲ:Road Transportation238

UNIT Ⅳ:Water Carriers in Tourism248

PART G MISCELLANEOUS APPLICATIONS IN TOURISM262

UNIT Ⅰ:Forms Documents263

UNIT Ⅱ:Invitatians and Replies303

UNIT Ⅲ:Menus313

UNIT Ⅳ:Tour Itineraries329

UNIT Ⅴ:Tour Report351

PART H Selected readings369

Ⅰ:Overview of Travel Worldwide369

Ⅱ:Prospects for European, Japanese and U.S. International Travel372

Ⅲ:IHA AND UFTAA Agreement378

Ⅳ:Destination China-Seven Region Sampler386

Ⅴ:Australian Cities-Bright Lights and Great Sights390

Ⅵ:Thomas Cook Reservation Form and Conditions of Passage393

Ⅶ:Cornell Center for Professional Development402

Ⅷ:ABT A Tour Operators Code of Conduct and Guidelines for Booking Conditions405

Ⅸ:Appraising Tourism Potential424

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