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商务英语口语与写作2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

张启途主编著
出版社：北京：国防工业出版社
ISBN：9787118060270
出版时间：2009
标注页数：220页
文件大小：55MB
文件页数：230页
主题词：商务－英语－口语－高等学校：技术学校－教材；商务－英语－写作－高等学校：技术学校－教材

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图书目录

Unit 1 Business English Communication1

Section 1 Business English Speaking1

1．Brief Introduction to Business English Speaking1

2．How to Practice Spoken English?1

Section 2 Business English Letter Writing2

1．The Structure and Layout of Business English Letters3

2．The Principles of Business English Letter Writing6

Section 3 Modern Communication Tools7

1．E-mail7

2．Online Chatting Tool:TradeManager8

Translation of Sections9

Real Practice13

Exercises14

Unit 2 Establishing Business Relationships16

Background16

Section 1 Speaking:Invitation to Canton Fair16

Section 2 Writing18

1．Establishing Business Relationships18

2．Sales Promotion19

Translation of Sections22

Reading:Establish Relations through Alibaba.com25

Real Practice29

Exercises30

Unit 3 Inquiries and Replies33

Background33

Section 1 Speaking:Inquiry for QQ Kite33

Section 2 Writing36

1．General Inquiry36

2．Specific Inquiry37

Translation of Sections39

Reading:Inquiry and Response Letters of Garlic43

Real Practice45

Exercises46

Unit 4 Offers,Counter-offers and Acceptance49

Background49

Section 1 Speaking:Bargaining49

Section 2 Writing51

1．Offer51

2．Counter Offer52

3．Counter-counter Offer53

4．Acceptance and Order53

Translation of Sections55

Reading:Firm Offer and Counter Offer for Ladies'Pajamas59

Real Practice61

Exercises62

Unit 5 Contracts65

Background65

Section 1 Speaking:Signing the Contract65

Section 2 Writing67

1．Drafting the Contract67

2．Response to Drafting the Contract68

Section 3 Specimen Contract69

Translation of Sections72

Reading:Performance of Contract—Shipment75

Real Practice77

Exercises78

Unit 6 Price and Commission82

Background82

Section 1 Speaking:Price Negotiation82

Section 2 Writing84

1．Price Inquiry84

2．Asking for Commission86

Translation of Sections87

Reading:Asking for a Discount90

Real Practice92

Exercises92

Unit 7 Payment96

Background96

Section 1 Speaking:Payment Negotiation96

Section 2 Writing98

1．Urging Establishment of L/C98

2．Amendments of L/C100

Translation of Sections101

Reading:Asking for Extension of L/C104

Real Practice105

Exercises108

Unit 8 Shipment113

Background113

Section 1 Speaking:Talking about Shipment113

Section 2 Writing115

1．Mode of Transportation115

2．Date of Delivery116

Translation of Sections118

Reading:Asking to Allow Partial Shipment121

Real Practice122

Exercises124

Unit 9 Packing127

Background127

Section 1 Speaking:Packing of Silk Garment127

Section 2 Writing129

1．Ways of Packing129

2．Packing of Garlic Powder130

Translation of Sections133

Reading:Packing Fragile Goods136

Real Practice137

Exercises139

Unit 10 Insurance142

Background142

Section 1 Speaking:Talking about Insurance142

Section 2 Writing144

1．Asking to Cover FPA144

2．Cover All Risks and War Risks145

Translation of Sections146

Reading:Amendment of Insurance Term in the L/C149

Real Practice151

Exercises152

Unit 11 Complaints and Claims156

Background156

Section 1 Speaking:Claim for Short Weight156

Section 2 Writing158

1．Claims for Inferior Quality158

2．Claims for Short Delivery160

Translation of Sections162

Reading:Claims for Improper Packing165

Real Practice168

Exercises168

Appendixes172

Appendix Ⅰ Key to Exercises172

Appendix Ⅱ Classified Expressions of Business English192

References220