跨文化商务沟通2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Unit 1 Communication Across Cultures1

Section A Understanding Cultural Differences1

Section B Culture Shock in Intercultural Business Communication10

Section C Learning Development14

Unit 2 Stereotypes Across Cultures21

Section A Impact of Stereotypes on Intercultural Communication21

Section B Barriers in Intercultural Business Communication32

Section C Learning Development36

Unit 3 Making Initial Contacts Across Cultures42

Section A Getting Connected42

Section B Introduction and Greeting Behaviour50

Section C Learning Development55

Unit 4 Hospitality Across Cultures59

Section A Socializing with Colleagues59

Section B Gift Giving66

Section C Learning Development69

Unit 5 Time Across Cultures74

Section A Polyphonic and Monochronic74

Section B Company Time or Personal Time82

Section C Learning Development85

Unit 6 Negotiations Across Cultures89

Section A Different Negotiation Styles89

Section B Nonverbal Communication in Negotiation103

Section C Learning Development108

Unit 7 Agreement Across Cultures112

Section A Forms of Agreement113

Section B Explicit and Implicit Style of Agreements120

Section C Learning Development123

Unit 8 Decision Makers Across Cultures128

Section A The Quality of Negotiators128

Section B Women in the Workplace137

Section C Learning Development139

Unit 9 Leadership Across Cultures143

Section A Management Styles143

Section B Leadership and Culture157

Section C Learning Development164

Unit 10 Marketing Across Cultures171

Section A Globalization and Localization171

Section B The Impact of Culture on Marketing Strategy184

Section C Learning Development191

Bibliography197