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实用商务英语教程2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

实用商务英语教程
  • 杨盈，郭虹宇主编 著
  • 出版社： 杭州：浙江工商大学出版社
  • ISBN：9787517801702
  • 出版时间：2013
  • 标注页数：129页
  • 文件大小：22MB
  • 文件页数：140页
  • 主题词：商务－英语－高等学校－教材

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图书目录

Unit 1 Apply for a Job1

A．Lead-in：Susan's Journal（1）Applying for a Job1

B．Hot Words1

C．Intensive Reading：How to Apply for a Job2

D．Supplementary Reading4

E．Listening＆Speaking7

F．Applied Writing8

G．Cultural Tips：Interviewing Across Cultures14

H．Case Study：Akiyama's Job Interview in an American Chemical Company16

Unit 2 Get Hired19

A．Lead-in：Susan's Journal（2）Working as a Sales Assistant19

B．Hot Words19

C．Intensive Reading：Job Description of Sales Assistants20

D．Supplementary Reading：How to Describe Products/Services22

E．Listening＆．Speaking25

F．Applied Writing27

G．Cultural Tips：Cultural Awareness in the Multicultural Workplace32

H．Case Study：How Much Is Hard Work?33

Unit 3 Get Promoted36

A．Lead-in：Susan's Journal（3）Sales Executive：A Long Way to Go36

B．Hot Words36

C．Intensive Reading：Keeping Your Sales Team Motivated37

D．Supplementary Reading:How to Turn a Group into a Team40

E．Listening＆Speaking42

F．Applied Writing44

G．Cultural Tips：Collectivism vs．Individualism in the Workplace49

H．Case Study：A Meeting in Mexico51

Unit 4 Meet a New Customer53

A．Lead-in：Susan's Journal（4）：Meeting a New Customer53

B．Hot Words53

C．Intensive Reading：Meeting a New Customer54

D．Supplementary Reading56

E．Listening＆Speaking59

F．Applied Writing61

G．Cultural Tips：Interviewing Across Cultures64

H．Case Study：Take You to Understand ABC Company65

Unit 5 Get the Best Deal67

A．Lead-in：Susan's Journal(5):To Get the Best Deal.It's Skillful!67

B．Hot Words67

C．Intensive Reading：Common Business Negotiation Style68

D．Supplementary Reading：Top 10 Effective Negotiation Skills69

E．Listening＆Speaking72

F．Applied Writing75

G．Cultural Tips：Negotiating in China78

H．Case Study：Who Has the Final Say in Negotiations79

Unit 6 Succeed in Making a Deal82

A．Lead-in：Susan's Journal(6):Here Comes the First Contract！82

B．Hot Words82

C．Intensive Reading:How to Write a Business Contract83

D．Supplementary Reading85

E．Listening＆Speaking89

F．Applied Writing90

G．Cultural Tips：Interviewing Across Cultures94

H．Case Study：Business is Business96

Unit 7 Develop New Sales Strategies98

A．Lead-in：Suan's Journal（7）We Need Updating!We Need Innovation!98

B．Hot Words98

C．Intensive Reading99

D．Supplementary Reading100

E．Listening＆Speaking104

F．Applied Writing106

G．Cultural Tips：How to Cross Cultural Barriers in International Marketing109

H．Case Study：Finding an Interested Buyer111

Unit 8 Problem Solving113

A．Lead-in：Susan's Journal（8）Get problems solved,now or never!113

B．Hot Words113

C．Intensive Reading：Problems in Business Communication114

D．Supplementary Reading：Problem Solving Skills Training in the Workplace116

E．Listening＆Speaking118

F．Applied Writing120

G．Cultural Tips：Communication Barriers Due to Cultural Diversity126

H．Case Study：Is She a Harsh and Pushy Boss？128

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