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领先商务英语 阅读 12025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

领先商务英语 阅读 1
  • 潘惠霞主编 著
  • 出版社： 北京：高等教育出版社
  • ISBN：9787040287141
  • 出版时间：2010
  • 标注页数：274页
  • 文件大小：76MB
  • 文件页数：282页
  • 主题词：商务－英语－阅读教学－教材

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图书目录

Unit 1 Globalization1

Text A：China Goes Global1

Text B：The Global Market:Translating and Localizing8

Reading Strategy16

Unit 2 Credit Card19

Text A：How Does a Credit Card Work?79

Text B：Two Essays About the History of Credit Card27

Reading Strategy34

Unit 3 Personal Branding and Company Branding37

Text A：The Brand Called you37

Text B：The Key to Successful Branding in China46

Reading Strategy53

Unit 4 Wal-Mart59

Text A：The Model Manager of Wal-Mart59

Text B：Wal-Mart Nation67

Reading Strategy75

Unit 5 International Trade79

Text A：Survey of International Trade79

Text B：Biography of Adam Smith86

Reading Strategy94

Unit 6 Silicon Valley Success Stories97

Text A：Tesla Motor's Second Electric Car Will Be Made in Silicon Valley97

Text B：The Legend of Silicon Valley104

Reading Strategy113

Unit 7 Marketing Innovation115

Text A：P＆G's Innovation Culture115

Text B：P＆G:A Japanese Marketing Success Story123

Reading Strategy130

Unit 8 The History of Chinese Banking System133

Text A：The History of Chinese Banking System133

Text B：The World Bank141

Reading Strategy148

Unit 9 Management151

Text A：What Is Management?151

Text B：Peter F. Drucker—Father of Modern Management157

Reading Strategy163

Unit 10 Management Theories165

Text A：Organizing Process in Management165

Text B：Management:Historical Perspectives175

Reading Strategy183

Unit 11 Microcredit187

Text A：Loans Among Family Members187

Text B：Loans and Family:Do They Mix?194

Unit 12 Partnership201

Text A：Hard Time in Starting a Small Business201

Text B：Muhammad Yunus and His Grameen Bank207

Unit 13 Merger and Acquisition in Business217

Text A：Chinese M＆A:Moving Target217

Text B：Microsoft's Mating Dance225

Unit 14 The International Business Law231

Text A：China's New Company Law231

Text B：Forms of Foreign Investment in China239

Unit 15 Learn Mandarin245

Text A：Get Ahead,Learn Mandarin245

Text B：Verbal Communication in Business253

Unit 16 Business Communication259

Text A：Nonverbal Behaviors in Different Business Cultures259

Text B：Doing Business in the U.S.A.268

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