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Section 1 Overview of Management1

Unit 1 Overview of Management1

Part 1 Intensive Reading Management Yesterday and Today1

Notes10

Part 2 Extensive Reading Introduction to Management and Organizations11

Notes22

Exercises23

Part 1 Intensive Reading Economics:The Foundation of Business24

Unit 2 The Outline of Economy24

Section 2 Economics24

Notes38

Part 2 Extensive Reading Five Paradoxes of the New Economy38

Notes43

Exercises44

Unit 3 Macroeconomic Problems46

Part 1 Intensive Reading Macroeconomic Problems46

Notes58

Part 2 Extensive Reading A World Without Jobs59

Exercises62

Notes62

Unit 4 Money65

Part 1 Intensive Reading Money:Introduction65

Notes75

Part 2 Extensive Reading SoMuch for the Cashless Society76

Notes80

Exercises81

Unit 5 The Strategic Role of Human Resources Management84

Part 1 Intensive Reading Human Resources Management at Work84

Section 3 Human Resources84

Notes93

Part 2 Extensive Reading Employee Attitudes and Their Effects93

Notes102

Exercises103

Unit 6 Compensation104

Part 1 Intensive Reading Establishing Pay Plays104

Notes112

Part 2 Extensive Reading Current Trends in Compensation113

Notes122

Exercises123

Part 1 Intensive Reading Training And Developing Employees124

Unit 7 Training And Development124

Notes130

Part 2 Extensive Reading Managerial Development and Training Techniques130

Notes137

Exercises138

Section 4 Marketing139

Unit 8 The Concept of Marketing139

Part 1 Intensive Reading What Is Marketing?139

Part 2 Extensive Reading Swatchmobile:Is the Time Right for Small Cars?146

Notes146

Exercises152

Unit 9 International Marketing154

Part 1 Intensive Reading Global Marketing in the Twerity-First Century154

Notes163

Part 2 Extensive Reading Wal-Mart:Piling High and Selling Cheap All Around the Globe!163

Exercises167

Unit 10 International Economies168

Part 1 Intensive Reading Interdependence of Economies in the Global Marketplace168

Notes176

Part 2 Extensive Reading Doing Everybody s Wash-Whirlpool s Global Lesson177

Exercises178

Section 5 Operation Management180

Unit 11 Overview180

Part 1 Intensive Reading Operation and Operation Management180

Notes184

Part 2 Extensive Reading Supply Chain Management185

Notes192

Exercises192

Unit 12 New Product Development193

Part 1 Intensive Reading Two Common Elements for Succeeding in New Product Development193

Notes200

Part 2 Extensive Reading Value Engineering201

Notes208

Exercises209

Unit 13 Planning and Decision211

Part 1 Intensive Reading Methods of Planning and Decision211

Notes224

Part 2 Extensive Reading ERP225

Notes237

Exercises237

Part 1 Intensive Reading The Strategic Management Process239

Unit 14 An Overview on Strategic Management239

Section 6 Strategic Management239

Notes245

Part 2 ExtensiveReading Legend vs. Dell246

Notes250

Exercises251

Unit 15 Corporate Diversification252

Part 1 Intensive Reading Why Diversify?Four Decades of Management Thinking252

Notes259

Part 2 Extensive Reading Is It Time to Give Up on AOL Time Warner?260

Notes263

Exercises264

Unit 16 Strategies for the Internet Era265

Part 1 Intensive Reading E-Commerce Business Models and Strategies for the Future265

Notes272

Part 2 Extensive Reading Music on the Internet272

Notes277

Exercises278

Unit 17 Accounting279

Part 1 Intensive Reading Accounting and Internal Control279

Section 7 Accounting and Financial Management279

Notes287

Part 2 Extensive Reading Business Expenses288

Notes295

Exercises295

Unit 18 Financial Management297

Part 1 Intensive Reading The Fundamental of Financial Management297

Notes305

Part 2 Extensive Reading Financial Statements306

Notes309

Exercises310

Unit 19 Investment311

Part 1 Intensive Reading The Investment Environment311

Notes319

Part 2 Extensive Reading Demand and Supply Schedules320

Notes326

Exercises327

Section 8 Project Management329

Unit 20 Project and Project Management329

Part 1 Intensive Reading An Overview of Project Management329

Notes338

Part 2 Extensive Reading What is Project.Management?339

Notes347

Exercises347

Unit 21 Project Plan and Control349

Part 1 Intensive Reading Planning Fundamentals349

Notes357

Part 2 Extensive Reading Project Control358

Notes368

Exercises369

Part 1 Intensive Reading Project Roles,Responsibility,and Authority370

Unit 22 Project Management Organization370

Notes377

Part 2 Extensive Reading Managing the Project Team378

Notes384

Exercises384

Section 9 Information Management385

Unit 23 Management Information System385

Part 1 Intensive Reading Developing a Management Information System385

Notes392

Part 2 Extensive Reading Managing Information Technology(IT)for One-to-One Customer Interaction394

Notes404

Exercises405

Unit 24 Information Management Models406

Part 1 Intensive Reading Information Management During Systems Development:A Model for Improvement in Productivity406

Notes414

Part 2 Extensive Reading Four Models for a Decision Support System416

Notes428

Exercises429

Unit 25 Enterprise Resource Planning431

Part 1 Intensive Reading Enterprise Resource Planning:Developments and Directions for Operations Management Research431

Notes438

Part 2 Extensive Reading Issues in Implementing ERP:ACaseStudy440

Notes452

Exercises452

Section 10 Quality Management454

Unit 26 Quality Management454

Part 1 Intensive Reading TQM-Total Quality Management454

Notes461

Part 2 Extensive Reading The ISO 9000 Family462

Notes475

Exercises476