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全球电信革命 商业透视2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载
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- (美)ThomasJ.Housel,(美)EricWm.Skopec著 著
- 出版社: 北京:清华大学出版社
- ISBN:7302062579
- 出版时间:2003
- 标注页数:292页
- 文件大小:48MB
- 文件页数:306页
- 主题词:电信-邮电业-世界-教材-英文
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图书目录
CHAPTER 1 INTRODUCTION:PERSPECTIVES ON BUSINESS TELECOMMUNICATIONS1
The Revolution in Process2
Telecommunications as a Core Business Competency3
Questions of Interest to Managers and Strategists5
Staying Abreast of Current Developments6
Reach and Range6
Three Key Perspectives on Telecommunications9
Further Reading10
Questions for Review and Discussion10
Summary10
CHAPTER 2 TELECOMMUNICATIONS APPLICATIONS IN BUSINESS12
Core Business Processes13
Profile:Wal-Mart14
Typical Second-Generation Applications17
Profile:Integrating Project Management with Microsoft Applications25
Profile:Contemporary Human Resources Departments27
Enterprise Management28
Further Reading33
Summary33
Questions for Review and Discussion33
CASE STUDY:BOEING S USE OF TELECOMMUNICATIONS SYSTEMS TO DEVELOP THE 77734
Analytic Tools:Value Chain Worksheet,Supply Chain Worksheet,and Three Cs Analysis37
CHAPTER 3 THE TELECOMMUNICATIONS BUSINESS41
The Core Industries43
Convergence50
Profile:Sprint-France Telecom-Deutsche Telekom58
The Emerging Global Telecommunications Industry59
Profile:The @Home Network61
Summary63
Questions for Review and Discussion64
Further Reading64
CASE STUDY:THE ORLANDO FULL SERVICE NETWORK65
Analytic Tools:Driving Forces Analysis;Competitive Advantage in an Era of Hypercompetition69
CHAPTER 4 GOVERNMENT REGULATION OF TELECOMMUNICATIONS73
Standard Setting and Regulation74
The Interests of Regulators76
Forms of Regulation77
Profile:Telecommunications in Hong Kong79
Profile:The Federal Communications Commission81
The Dynamics of Deregulation82
Profile:World Trade Organization Global Information Infrastructure Initiative83
Effects of Deregulation in the United States84
Profile:United Telecom(Sprint)86
Summary92
CASE STUDY:THE TELECOMMUNICATIONS ACT OF 199693
Further Reading93
Questions for Review and Discussion93
Analytic Tools:Stakeholder Analysis;The Skopec Three-Phase Model99
CHAPTER 5 NETWORK FUNDAMENTALS102
Transportation Analogy103
General Network Features104
Applications and Signals105
Terminals107
Transmission Media109
Profile:The Network PC110
Efficient Use of Transmission Media114
Switching and Routing116
Architecture117
Protocols119
Summary120
Questions for Review and Discussion122
Further Reading122
CHAPTER 6 THE PUBLIC SWITCHED TELEPHONE NETWORK123
Structure of the PSTN124
Country Profiles124
Specialized Business Services128
New Uses for Old Wires132
Profile:Competing ADSL Standards134
Profile:Enhanced Telephones135
Emerging Terminals136
Summary137
Questions for Review and Discussion137
Further Reading138
CASE STUDY:ISDN DEPLOYMENT IN THE UNITED STATES138
Analytic Tools:Customer Segmentation;Price-Performance Analysis;Increasing Returns141
CHAPTER 7 LOCAL AREA NETWORKS145
LAN Generations145
Logical Structure and Operation147
Specialized LAN Devices149
Profile:Cisco Systems152
Ethernet153
Current Developments155
Profile:Alberta Energy Company156
Summary158
Questions for Review and Discussion159
Further Reading159
CASE STUDY:ROCKFORD CORPORATION159
Analytic Tools:Network Demand Analysis;Justifying Network Improvements162
CHAPTER 8 WIRELESS NETWORKS165
Applications167
Profile:T.G.I.Friday s169
Profile:Bell Atlantic s Wireless Cable Operations172
Profile:The Teledesic Vision173
Architectures174
Transmission Schemes178
Summary181
Questions for Review and Discussion181
Further Reading181
CASE STUDY:THE DEPLOYMENT OF PCS IN THE UNITED STATES182
CHAPTER 9 THE INTERNET AND ELECTRONIC COMMERCE185
Evolution of the Internet187
Internet Services190
Commercialization of the Internet193
Profile:Electronic Data Gathering and Retrieval(EDGAR)194
Profile:Internet Users196
Profile:Personal Computer Financial Network(PCFN)198
Profile:The Total Entertainment Network(TEN)200
Concerns about Uses of the Internet201
Summary202
Questions for Review and Discussion202
Further Reading202
CASE STUDY:THE BLACKSBURG ELECTRONIC VILLAGE203
Analytic Tool:Real Options212
CHAPTER 10 EMERGING BUSINESS APPLICATIONS215
Porter s Value Chain and New Applications217
Telecommuting and Virtual Organizations218
Profile:The Smart Valley Consortium221
Promising New Business Telecommunications Applications222
Profile:PictureTel223
Audio and Video on the Internet225
Profile:RealNetworks226
Virtual Reality228
Profile:The University of Washington Human Interface Technology(HIT)Lab229
The Informedia Project231
Summary233
Questions for Review and Discussion234
CASE STUDY:TELECOMMUTING AFTER THE SAN FERNANDO VALLEY EARTHQUAKE234
CHAPTER 11 CAPITALIZING ON NEW REALITIES IN TELECOMMUNICATIONS236
Business Process Reengineering237
Business Process Reengineering in Telecommunications239
Telecommunications and the Knowledge Economy242
Profile:First World243
Summary250
Questions for Review and Discussion250
Further Reading251
CASE STUDY:TELECOM ITALIA-A COMPLEX SERVICE PROVISIONING PROCESS251
Analytic Tools:Knowledge Gap Assessment;Return on Knowledge256
CHAPTER 12 RESHAPING OUR WORLD262
Business Trends263
Information Technology Trends267
Telecommunications Industry Trends271
Social Trends275
Questions for Review and Discussion279
Further Reading279
APPENDIX 1:GUIDE TO CASE ANALYSIS280
Steps in Case Analysis281
Preparing Written and Oral Presentations282
Working with a Case Team283
APPENDIX 2:USING THE INTERNET TO EXPAND YOUR RESOURCES285
INDEX286
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