综合商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

综合商务英语PDF格式电子书版下载

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Part One 商务沟通技能2

Unit 1口头报告2

学习目标2

口语活动2

A.公共演讲技巧2

B.口头报告步骤3

听力活动3

A.如何克服怯场3

B.一场公司形象报告3

技能建构策略：商务演讲5

The Three-Step Process for Developing Oral Presentations5

Classic Presentation Structure5

Composing Your Presentation5

Delivery and Style7

Presentation Assessment Form8

Handling Questions Responsively9

口语实用句型10

商务英语活动12

实用商务写作：商务信函介绍14

注释24

Unit 2交流与联络26

学习目标26

口语活动26

A.谈论交流26

B.何谓社交？27

听力活动28

A.闲聊28

B. 网络社交商务五种技巧29

技能建构策略：交流与联络30

Communication and Career Success30

Effective Communication31

Using Technologies to Improve Business Communication35

Fundamentals of Social Networking37

Three Emerging Trends42

How to Use Facebook for Business43

口语实用句型43

商务英语活动46

实用商务写作：工作应聘函50

注释51

Unit 3工作面试55

学习目标55

口语活动55

A.工作面试取胜技巧55

B.这个应聘人合适吗？55

听力活动56

A.工作面试情景片断56

B.难忘的面试经历57

技能建构策略：工作面试57

Interview Concept57

Interviewer Preparation58

Interview Structure60

Interviewer Goals and Expectations62

Strategies in Answering Interview Questions63

口语实用句型64

商务英语活动66

实用商务写作：简历68

注释76

Unit 4商务会议78

学习目标78

口语活动78

A.商务会议技巧80

B.何谓商务会议礼仪？80

听力活动82

A.掌控讨论82

B.. UAE出口阿联酋推销会议83

技能建构策略：商务会议83

Basic Features of Business Meetings83

Scheduling a Business Meeting with a Meeting Agenda85

Running an Effective Business Meeting87

Business Meeting Minutes89

口语实用句型91

商务英语活动92

实用商务写作：邀请函96

注释100

Unit 5商务谈判101

学习目标101

口语活动101

A.富有成效的商务谈判101

B.谈判角色扮演102

听力活动102

A.您的价格偏高102

B.工资谈判103

技能建构策略：商务谈判103

Why Negotiate？103

The Four Phases of Negotiation105

Concession Guidelines110

Negotiation Tactics113

Character Traits for Negotiators114

Some Styles in Business Negotiations116

口语实用句型119

商务英语活动122

实用商务写作：推荐信123

注释127

Unit 6案例分析方法130

学习目标130

口语活动130

A.问题解决和决策步骤130

B.头脑风暴技巧131

听力活动132

A.课程中案例的价值132

B.一个商业伦理问题案例133

技能建构策略：案例分析方法134

What Is a Case Study？134

Three Functional Purposes of Cases134

The Case Method as a Learning Tool135

How to Do a Case Study138

How to Analyze a Case in Details140

A General Structure of the Written Report144

口语实用句型144

商务英语活动152

实用商务写作：投诉函155

注释159

Part Two 商务理论与应用162

Unit 7组织与管理162

学习目标162

口语活动：何谓企业家？162

听力活动：Lifeline公司组织结构163

商务精要：商业组织与管理164

Setting Up a Business164

Basic Forms of Business Ownership164

Organizing a Business166

The Nature of Organization166

Dimensions of Organization Design167

Organization Structure167

Organization Design Alternatives169

Organizational Life Cycle174

Managing a Business177

The Definition of Management177

Levels of Management178

Five Key Managerial Skills179

The Manager as an Integrator of Five Mind-Sets180

经典商务案例：英格兰人钢铁公司组织结构182

应用练习184

案例分析：National Products公司的总经理空缺186

Notes注释188

Unit 8商业伦理192

学习目标192

口语活动：商业伦理与商务教育192

听力活动：学习如何做正确的事—在这里，现在193

商务精要：商业伦理194

What Is Business Ethics？194

The Relationship Between Business and Consumers195

The Relationship Between Employers and Employees196

The Relationship Between Business and the Environment197

Globalization198

Benefits and Problems of Ethics for Business199

经典商务案例：所有人的问题：超越沃尔玛贿赂案之思考202

应用练习207

案例分析：利用企业责任：利益相关者最大化商业和社会价值的方法210

注释217

Unit 9全方位营销222

学习目标222

口语活动：核心市场概念是什么222

听力活动：出口产品定价方法222

商务精要：全方位营销224

What Is Marketing？224

What Is Marketed？224

The Holistic Marketing Concept226

The Four Ps of Marketing230

Product Life Cycle232

Pricing Strategies and Tactics233

Marketing Right and Wrong235

经典商务案例：星巴克咖啡营销236

应用练习238

案例分析：新产品发布问题：Kristal Water240

注释243

Unit 10品牌与广告248

学习目标248

口语活动：广告形式与效果248

听力活动：小型企业能从Facebook上的大品牌学到什么？249

商务精要：品牌与广告250

Basic Concepts of Brand250

Brand Name251

Branding Strategies252

Brand Building253

Examples of Successful Branding Lessons254

Advertising Theories256

Types of Advertising257

Functions of Advertising259

Advertising Approaches259

经典商务案例：奇巧品牌长期维护策略261

应用练习264

案例分析：新产品发布问题：索尼品牌复兴265

注释268

Unit 11领导与激励273

学习目标273

口语活动：有效领导人的特质和技能273

听力活动：电子商务企业的激励问题274

商务精要：领导与激励275

Distinction Between Management and Leadership275

Leadership Styles276

Leadership Through the Eyes of Followers276

The Leadership Continuum277

The Managerial Grid278

Motivation in Theory279

The Hawthorne Studies279

Maslow’s Hierarchy of Human Needs279

Herzberg’s Two-Factor Theory280

Motivation in Practice281

经典商务案例：日产的历史性复兴282

应用练习285

案例分析：大众汽车高管尝试美国风格的转变策略286

注释289

Unit 12财务管理293

学习目标293

口语活动：个人投资策略293

听力活动：一个伟大的投资者：沃伦·巴菲特295

商务精要：财务管理296

Three Sub-Categories of Finance296

Corporate Finance297

Public Finance301

Personal Finance302

Fundamental Concepts in Financial Management304

Financial Markets305

Financial Institutions306

Financial Statements308

Types of Financial Statements308

Financial Statement Analysis311

经典商务案例：星巴克财务报表分析314

应用练习315

案例分析：联合食品公司财务比率分析316

注释317

Unit 13商务文化320

学习目标320

口语活动：商务中的文化障碍320

听力活动：一个商务文化错误321

商务精要：商务文化322

Fundamentals of Culture322

What Is Culture？322

Basic Cultural Components322

Other Key Components325

Corporate Culture326

Definition of Corporate Culture326

Corporate Culture Components327

National Cultural Influences328

Organizational Cultural Model329

The Ideal Corporate Culture331

Business Etiquette332

Business Etiquette Components332

Chinese Business Culture and Etiquette334

American Business Culture and Etiquette335

Cultural Mistakes to Avoid336

International Business Culture337

Cultural Awareness and Differences337

Five Dimensions of Culture338

Scores on the Hofstede Dimensions340

Cultural Stereotypes342

Think Globally，Act Locally ：The Myth of the Global Executive343

经典商务案例：文化多样性—IBM风格346

应用练习349

案例分析：严峻考验：未来的先锋351

注释352

附录：常见商务英语考试简介356

参考文献372