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商务英语综合教程 42025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

朱文忠主编著
出版社：北京：高等教育出版社
ISBN：9787040274080
出版时间：2009
标注页数：320页
文件大小：63MB
文件页数：325页
主题词：商务－英语－高等学校－教材

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图书目录

Unit 1 The Nature of Politics:Realism and Idealism10

Warm-up Activities Listening＆Speaking10

Intensive Reading The Nature of Politics:Realism and Idealism13

Extensive Reading Criticisms of Congress23

Reading＆Writing The American Presidency28

Unit 2 International Relations34

Warm-up Activities Listening＆Speaking34

Intensive Reading Balances and Imbalances of Power37

Extensive Reading What the United Nations Needs49

Reading＆Writing South-South Cooperation:Trade as a Means55

Unit 3 Peace and War60

Warm-up Activities Listening＆Speaking60

Intensive Reading What Causes War?63

Extensive Reading Six Conditions Create Way to Peace72

Reading＆Writing Peace and Security Begins with Youth78

Unit 4 Business Ethics84

Warm-up Activities Listening＆Speaking84

Intensive Reading A Reflection on Business Ethics90

Extensive Reading Corporate Philanthropy Responds to Disasters101

Reading＆Writing A Question of Business Ethics108

Unit 5 Money and Banking116

Warm-up Activities Listening＆Speaking116

Intensive Reading Inflation,Banking,and Economic Growth119

Extensive Reading Younger Americans Going Deeper into Debt130

Reading＆Writing Sales Contract136

Unit 6 Investment142

Warm-up Activities Listening＆Speaking142

Intensive Reading Essentials of Investing146

Extensive Reading Stock Market Strategies That Make a Difference155

Reading＆Writing 7th Films Inc.Investment Proposal161

Unit 7 Globalization166

Warm-up Activities Listening＆Speaking166

Intensive Reading Globalization171

Extensive Reading To Think Globally and to Act Locally183

Reading＆Writing Standardization or Adaptation?190

Unit 8 Leadership198

Warm-up Activities Listening＆Speaking198

Intensive Reading Understanding of Leadership202

Extensive Reading Leadership Behaviors213

Reading＆Writing Leaders and Visions218

Unit 9 Logistics224

Warm-up Activities Listening＆Speaking224

Intensive Reading A Big-picture View of Logistics228

Extensive Reading Three Dimensions of Supply Chain Visibility237

Reading＆Writing The Need for Speed242

Unit 10 Corporate Culture248

Warm-up Activities Listening＆Speaking248

Intensive Reading Corporate Culture254

Extensive Reading When Your Culture Needs a Makeover263

Reading＆Writing Is Your Company Two-faced?269

Unit 11 International Business and Law276

Warm-up Activities Listening＆Speaking276

Intensive Reading The Multinational Enterprise(Ⅰ)281

Extensive Reading The Multinational Enterprise(Ⅱ)291

Reading＆Writing Report on a New Strategy for City Plaza Hotel300

Words＆Expressions309