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商务英语综合教程学生用书 3 学生用书2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

龙毛忠主编著
出版社：北京：对外经济贸易大学出版社
ISBN：9787811346237
出版时间：2010
标注页数：282页
文件大小：92MB
文件页数：294页
主题词：商务－英语－高等学校－教学参考资料

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图书目录

Unit One Keys to Being a Successful Entrepreneur1

Text A Seven Key Qualities of Successful Entrepreneurs2

Text B Case Study:Shahnaz Husain—The Archangel of Herbal Beauty12

Text C Entrepreneurs Share Courage,Other Common Traits20

Unit Two Office Politics24

Text A Managing Office Politics25

Text B Case Study:Ask Annie—How to Survive Office Politics35

Text C Power Plays44

Unit Three Real Work at Home Jobs48

Text A Home-Based Business49

Text B Case Study:StartupNation Home-Based 100—10 Top Home Businesses in 10 Categories60

Text C How to Start Your Own Business69

Unit Four Employee Tu rnover74

Text A Glad To See You Go:The Benefits of Employee Turnover75

Text B Case Study:Why are We Losing All Our Good People?85

Text C Overcoming Job Burnout93

Unit Five Customer Management98

Text A Surviving in the Age of Rage100

Text B Case Study:The Right Way to Manage Unprofitable Customers112

Text C Air Rage118

Unit Six Market Expansion124

Text A How to Expand Your Market125

Text B Case Study:Golden Arches Galore134

Text C Grow Your Business140

Unit Seven Localization Strategy144

Text A Localize Your Product to Globalize Your Business145

Text B Case Study:Going Local154

Text C What Is Localization?160

Unit Eight Monopoly163

Text A The De Beers Story:A New Cut on an Old Monopoly164

Text B Case Study:Grounds for a Lawsuit—Indie Coffee Shop Owner in Wash.,Deems Starbucks Predatory174

Text C Blood Diamond:Africa181

Unit Nine Global Tourism185

Text A The Tourism Time Bomb187

Text B Case Study:Global Expansion for French"24-hour Receptionist"Kiosks197

Text C Tower of London—The Most Haunted Building in London203

Unit Ten Green Business208

Text A Is Earth Day the New Christmas?210

Text B Case Study:RecycleBank and Texas Instruments Make an Environmental Difference220

Text C The New American Buzzword is"Green"229

Unit Eleven The Beauty Industry235

Text A Beauty Industry Needs Facelift237

Text B Case Study:Unilever Gives"Ugly Betty"a Chinese Makeover248

Text C Indian Male Beauty Industry Booms254

Unit Twelve A Return to Thrift259

Text A The Seven Deadly Sins That Lead to Debt261

Text B Case Study:Coffee,Lipstick and Economy270

Text C Top Five Money Mistakes Men Make277