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涉外企业管理实务 英文版
  • 陈谊，彭丽巍主编 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787566313676
  • 出版时间：2015
  • 标注页数：184页
  • 文件大小：35MB
  • 文件页数：195页
  • 主题词：外向型经济－企业管理－英语－高等学校－教材

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图书目录

Module One Introduction to Foreign-Related Companies1

Ⅰ．Introduction to Foreign-Related Companies1

1．Tuning-in1

2．Foreign-Related Companies and Their Developments2

Ⅱ．Functional Management of Foreign-Related Companies7

1．Tuning-in7

2．Different Functions in Companies8

Ⅲ．Procedures of Establishing Foreign-Related Companies in China11

1．Requirements of Establishing Joint Ventures and Foreign Companies in China11

2．Procedures of Establishing Joint Ventures and Foreign Companies in China12

Supplementary Reading How Chinese Companies Go Abroad16

案例分析及实训任务 星巴克灵活的国际市场经营方式19

Module Two Strategic Management21

Ⅰ．What Is Strategic Management？21

1．Tuning-in21

2．Strategic Management22

Ⅱ．Tasks ofStrategic Management23

1．Developing Vision and Mission Statements24

2．Establishing Objectives27

3．A Situational Analysis28

4．Generate,Evaluate and Select Strategies36

5．Implement Strategies50

6．Strategy Evaluation53

案例分析及实训任务 从卡夫食品有限公司战略看未来发展56

Module Three Human Resource Management59

Ⅰ．Introduction to Human Resource Management59

1．Tuning-in59

2．Human Resource Management61

Ⅱ．Tasks of Human Resource Management61

1．Recruiting Employees62

2．Training Employees69

3．Employees'Performance Appraisal73

4．Employee Movement Management77

5．Establishing Employee Compensation Plans79

6．Dealing with Labor Relations84

Supplementary Reading Managing Human Resource in International Business85

案例分析及实训任务 卓越亚马逊的“全员持股”88

Module Four Marketing Management91

Ⅰ．Introduction to Marketing91

1．Tuning-in91

2．Evolvement of Marketing94

3．Holistic Marketing95

4．Process of Marketing96

Ⅱ．MainTasks of Marketing97

1．Marketing Research97

2．Environment and Consumer Analysis100

3．Market Segmentation and Selection105

4．Product Strategy108

5．Pricing Strategy112

6．Distribution Strategy118

7．Promotion123

Supplementary Reading Brand Strategy128

案例分析及实训任务 周大福：一线品牌三线突围——金字塔式产品体系，助攻下一个战略高地132

Module Five Operations Management135

Ⅰ．Introduction to Operations Management135

1．Tuning-in135

2．Operations Management136

Ⅱ．Operations Management in Manufacturers139

1．Tuning-in139

2．Location Strategy139

3．Layout Strategy143

4．Procurement Management145

5．Production Planning149

6．Inventory Management152

7．Just-in-Time（JIT）Production and Lean Production154

Ⅲ．Operations Decisions for Companies in Service Industry157

1．Tuning-in157

2．The Characteristics of Service157

3．Operations Decisions in Service Companies157

案例分析及实训任务 顺丰速运：“收1派2”背后的流程再造163

案例分析及实训任务 A快餐店的经营问题165

Module Six Enterprise Ethics and Social Responsibility167

Ⅰ．What Is Business Ethics and Why Is It Important？167

Ⅱ．What Are the Main Ethical Problems in Commercial Environment168

1．Ethical Problems in HRM169

2．Ethical Problems in Marketing169

3．Ethical Problems in Accounting171

4．Ethical Problems in Environment172

5．Ethical Problems in International Business172

Ⅲ．Managing Business Ethics and Corporate Social Responsibility173

1．Managing Business Ethics173

2．Corporate Social Responsibility175

案例分析及实训任务 联想的“公益创投”181

参考文献183

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