商务英语阅读 22025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Unit 1 Supply and Demand1

Part Ⅰ Theme-Based Reading1

Text A Serving the Customer Across the Demand-Supply Chain1

Text B E-Business and the Demand-Supply Chain5

Part Ⅱ Reading Skills8

Skimming8

Part Ⅲ Reading Practice10

Section A Reading Comprehension10

Section B Banked Cloze17

Unit 2 Quality18

Part Ⅰ Theme-Based Reading18

Text A Should a Small Business Practice Total Quality Management?18

Text B The Twentieth Century and Quality23

Part Ⅱ Reading Skills27

Scanning27

Part Ⅲ Reading Practice29

Section A Reading Comprehension29

Section B Banked Cloze35

Unit 3 Money36

Part Ⅰ Theme-Based Reading36

Text A Money and Its Functions36

Text B The Importance of Money41

Part Ⅱ Reading Skills45

Identifying Referents45

Part Ⅲ Reading Practice48

Section A Reading Comprehension48

Section B Banked Cloze55

Unit 4 Business Failure56

Part Ⅰ Theme-Based Reading56

Text A Business Failure56

Text B The Disneyland Paris:a Rocky Beginning61

Part Ⅱ Reading Skills66

Recognizing Transitions66

Part Ⅲ Reading Practice67

Section A Reading Comprehension67

Section B Banked Cloze74

Unit 5 Marketing75

Part Ⅰ Theme-Based Reading75

Text A Marketing Strategy75

Text B International Marketing79

PartⅡ Reading Skills83

Locating Major and Minor Details83

Part Ⅲ Reading Practice85

Section A Reading Comprehension85

Section B Banked Cloze92

Unit 6 Sales93

Part Ⅰ Theme-Based Reading93

Text A Selling Like You're Not a Salesperson93

Text B The Secrets to Building a World-Class Sales Team97

Part Ⅱ Reading Skills100

Recognizing Paragraph Patterns:Listing Details100

Part Ⅲ Reading Practice102

Section A Reading Comprehension102

Section B Banked Cloze107

Unit 7 Stress109

Part Ⅰ Theme-Based Reading109

Text A Stress:What It Is and What You Can Do About It109

Text B Workplace Stress:Tips to Reduce and Manage It114

Part Ⅱ Reading Skills119

Recognizing Paragraph Patterns:Sequence119

Part Ⅲ Reading Practice120

Section A Reading Comprehension120

Section B Banked Cloze126

Unit 8 Managing People127

Part Ⅰ Theme-Based Reading127

Text A Human Resource Management127

Text B 9 Ways To Manage People Who Bother You132

Part Ⅱ Reading Skills136

Recognizing Paragraph Patterns:Definition and Example136

Part Ⅲ Reading Practice138

Section A Reading Comprehension138

Section B Banked Cloze144

Unit 9 Risk Management146

Part Ⅰ Theme-Based Reading146

Text A What Asbestos Taught Me About Managing Risk146

Text B A Better Way to Manage Risk151

Part Ⅱ Reading Skills155

Recognizing Paragraph Patterns:Classification155

Part Ⅲ Reading Practice157

Section A Reading Comprehension157

Section B Banked Cloze164

Unit 10 Team Management165

Part Ⅰ Theme-Based Reading165

Text A What Makes a Team?165

Text B How to Kill a Team's Creativity170

Part Ⅱ Reading Skills174

Recognizing Paragraph Patterns:Cause and Effect174

Part Ⅲ Reading Practice177

Section A Reading Comprehension177

Section B Banked Cloze184

Unit 11 Advertising186

Part Ⅰ Theme-Based Reading186

Text A Great Advertising Needs Great Clients186

Text B The Top 5 Ways Advertisers Are Tricking You191

Part Ⅱ Reading Skills195

Recognizing Paragraph Patterns:Comparison and Contrast195

Part Ⅲ Reading Practice198

Section A Reading Comprehension198

Section B Banked Cloze203

Unit 12 The Lives of a Company205

Part Ⅰ Theme-Based Reading205

Text A The Life Cycle of a Company（Ⅰ）205

Text B The Life Cycle of a Company（Ⅱ）212

Part Ⅱ Reading Skills216

Noticing Signal Words216

Part Ⅲ Reading Practice217

Section A Reading Comprehension217

Section B Banked Cloze223

Vocabulary224