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饭店管理英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载
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- 郭兆康主编 著
- 出版社: 上海:上海交通大学出版社
- ISBN:7313031114
- 出版时间:2002
- 标注页数:306页
- 文件大小:23MB
- 文件页数:320页
- 主题词:
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图书目录
Unit 11
An Overview of Hotel Management1
Text: Hotel Management Defined1
Dialog: Types of Hotels5
Case study: Yield Management6
Exercises12
Unit 220
The Philosophy of Hotel Management20
Text: The Essence of Hotel Management Philosophy20
Dialog: Different Philosophies23
Case study: The Savoy Group25
Exercises28
Unit 338
Basic Functions of Hotel Management (I)38
Text: Managers as Planners and Organizers38
Dialog: The Sales Department42
Case study: The City Grill43
Exercises48
Unit 458
Basic Functions of Hotel Management (II)58
Text: Managers as Leaders and Controllers58
Dialog: An Interview about Leadership61
Case study: Group Control63
Exercises67
Unit 576
Communication76
Text: What Is Communication76
Dialog: On Managerial Functions of Communication79
Case study: Analyzing the Lines of Communication81
Exercises84
Unit 694
Team Work & Team Building94
Text: How to Build a team94
Dialog: Outside Caterers'Management Meeting97
Case study: Developing a Management Team in a Large Hotel98
Exercises103
Unit 7112
Motivation & Hotel Management112
Text: Creating a Positive Motivational Environment112
Dialog: A Job Interview115
Case study: Needs Recognition117
Exercises120
Unit 8127
Total Quality Management127
Text: The Principles of Total Quality Management127
Dialog: The Steak Is Not Fresh131
Case study: Dealing With Guests'Complaints132
Exercises136
Unit 9145
Sales & Marketing145
Text: Marketing Cycle145
Dialog: The Sales Department148
Case study: The Corporate Market149
Exercises154
Unit 10166
Front Office Management166
Text: All for the Increase of Occupancy Rate166
Dialog: Dealing with a Reservation Mix-up169
Case study: Achieving Customer Satisfaction170
Exercises174
Unit 11184
Housekeeping Management184
Text: Your Last Look and the Guests'First Look184
Dialog: Claiming for Damage and Loss187
Case study: Job List Analysis188
Exercises193
Unit 12202
Food & Beverage Management202
Text: Tastes Differ Where Management Ends202
Dialog: Collecting Job Analysis Information205
Case study: 100 Yen Sushi House207
Exercises210
Unit 13218
Cost Control Management218
Text: Managerial Accounting218
Dialog: Daily Income Audit221
Case study: Daily Report Analysis222
Exercises226
Unit 14236
Human Resources Management236
Text: Making the Best Choice236
Dialog: Telephone Conversation239
Case study: Staff Handbook240
Exercises244
Unit 15254
Management & Safety-security254
Text: Securitization of the Hotel254
Dialog: Security Is Your Business257
Case study: Responding to a Crisis258
Exercises263
Unit 16272
Engineering Management272
Text: Maintenance Retains the Fame272
Dialog: Water for Hotels275
Case study: Lift Emergency276
Exercises281
Unit 17289
Green Hotel289
Text: Hotel Environmental Management System289
Dialog: Environmental Protection Program292
Case study: Protection Leads to Profitability294
Exercises298
主要参考书目306
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