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全新研究生专业英语阅读教程2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

张洁，张平，窦建华，杨丽，郭芳，董莹著
出版社：北京：清华大学出版社
ISBN：9787302490180
出版时间：2018
标注页数：207页
文件大小：74MB
文件页数：215页
主题词：英语－阅读教学－研究生－教材

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图书目录

Unit 1 Brands and Marketing1

Background information2

Read and explore2

Text A Business in Emerging Markets2

Text B Building Brands in Emerging Markets18

Unit 2 Management and Strategies25

Background information26

Read and explore26

Text A Strategic Principles for Competing in the Digital Age26

Text B Transient Advantage41

Unit 3 E-commerce and Payment49

Backg round information50

Read and explore50

Text A Payments：the End of a Monopoly,and No End of New Ways to Pay Your Bills50

Text B U.S.A.Discounters Hook Some Service Members with Credit before Springing the Debt Trap64

Unit 4 Tax and Companies71

Background information72

Read and explore72

Text A The Price Isn’t Right：Corporate Profit-shifting Has Become Big Business72

Text B How Apple Sidesteps Billions in Taxes85

Unit 5 Corporate Culture and Human Resource Management93

Background information94

Read and explore94

Text A L’Oréal Masters Multiculturalism94

Text B Creating Human-resource Management Value in the Twenty-first Century Seven Steps to Strategic HR111

Unit 6 International Trade115

Background information116

Read and explore116

Text A Shattering the Myths about U.S.Trade Policy116

Text B China-Australia Free Trade Agreement131

Unit 7 Banking and Finance139

Backg round information140

Read and explore140

Text A Shadow and Substance140

Text B Sovereign Doubts153

Unit 8 Energy and Economy159

Backg round information160

Read and explore160

Text A The Haves and the Have-Nots160

Text B Five Myths About Gas Taxes174

Unit 9 Economic Crisis and Challenges179

Background information180

Read and explore180

Text A Global Economic Challenges：the Pressing and Visible Issues180

Text B The Current Global Economic Crisis：Gleaning from History198