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Unit 1　Speaking Generally　一般而言1

in principle6

Unit 2　The Nature of Things　事物的本质6

on the whole6

on paper6

no exception6

nine times out of ten6

in theory/in practice6

in general/in particular6

to hold good6

for the most part6

the exception proves the rule/an exception to the rule6

as usual6

as a rule6

Unit 3　Connection　关联性10

of its own accord10

in the shape of10

in its own right10

in the nature of10

to consist of10

as such10

in itself10

to refer to16

Unit 4　Cause and Effect　原因与结果16

with regard to16

(be/get/keep/stay)in touch with(lost/out of touch)16

on behalf of16

in terms of16

in conjunction with16

in connection with16

hand in hand16

to do with16

as to16

in accordance with16

according to16

to stem from19

to result in19

to trigger off19

Practice A　The Planning Meeting　安排会议19

to give rise to19

to bring about19

to arise from19

to have an effect/impact on19

Unit 5　Priorities　优先次序26

above all30

all important30

first and foremost30

the first step30

last but not least30

to take first place30

Unit 6　Purpose and Objective　目的与目标30

to take action on38

on purpose38

to set up38

to tackle38

a means to an end38

to take steps38

to take the initiative38

with a view to38

Unit 7　Focusing　强调38

to put together38

in order to38

to go for it38

go ahead38

to38

game plan38

to arrange for38

the aim of the exercise38

to aim at38

to make up one's mind38

in fact44

Unit 8　Time　时间44

to zero in on44

to spotlight44

a matter of44

in(this)respect44

in reality44

to get down to business44

in contrast to44

hard facts44

to get to the bottom of44

to focus on44

the fact of the matter is44

to come to the point44

to look forward to53

in time53

moment of truth53

in the meantime53

in the long term53

on time53

right/straight away53

so far53

time out53

Practice B The Marketing Game Plan　营销行动计划53

in a moment53

in the long run53

in the future53

in future53

in the course of53

for the time being53

at/from the outset53

as yet53

at once53

at first53

ahead of time/schedule53

Unit 9 Quantities　数量61

Unit 10 Position and Movement　位置与移动69

or so69

on a(large)scale69

on average69

more or less69

in full69

in excess of69

in all shapes and sizes69

in all69

in the aggregate69

give or take69

at least69

to amount to69

and so no69

as a whole69

at all69

a good/great deal of69

at the most69

at the outside69

to average out at69

to be exact69

back and forth72

every other/second72

in lieu of72

in place of72

in turn72

to vary from...to72

Unit 11 Degrees of Difficulty and Probability　困难程度与可能性72

to rule out77

a safe bet77

of course77

to take place77

Unit 12 Effective Methods　有效率的方法77

to stand to77

it's as simple as that77

in any case77

in all probability77

for sure77

at will77

no problem77

to keep an eye on84

Practice C A Technical Demonstration　技术演示84

to try out84

to think out84

to take care(not)to84

to plan/think ahead84

to make sure/certain84

to look into84

in depth84

the ins and outs84

in detail84

a dry/dummy run84

to check over84

to carry out84

bit by bit84

better sate than sorry84

to allow for84

Unit 13 Ineffective Methods　无效率的方法93

to take a chance98

to take the easy way out98

a soft option98

to take/run risks98

Unit 14 Progress　进展98

to cut corners98

the line of least resistance98

hit and miss98

by trial and error98

at random98

a short cut98

to make headway105

Unit 15　Problems and Solutions　问题和解决之道105

to take a step105

to take shape105

a step forward105

to open doors105

to make progress105

to get to first base105

to forge ahead105

to come up with105

to break through105

to break the ice105

to break new ground105

all systems go105

on the blink113

to run/be up against113

to save the situation113

a snap decision113

make or break113

the tip of the iceberg113

without fail113

worth doing113

Unit 16 Positive Results　正面的结果113

a drawback113

a long shot113

in the last resort113

to face up to113

to cut one's losses113

to cope with113

to compete against113

back against the wall113

all or nothing113

to make do with113

to make...work119

Practice D Evaluation and Action　评估与行动119

to take effect119

to pull off119

to pay one's way119

to pay dividends119

the end product119

to make money119

to make a profit119

in the black119

for sale119

to bear fruit119

Unit 17 Negative Results　负面的结果129

to make a loss137

Unit 18 Tactics　战术137

a vicious circle137

to take the consequences137

to be/fall short of137

to reach a stalemate137

to pay the penalty/price137

to be/go out of action137

in vain137

in the red137

to go wrong137

to go dead137

dud137

a dead end137

to break down137

Unit 19 Attitudes Opinions and Discussion　态度：意见与讨论144

to withdraw from144

to talk round144

to talk out of144

to take a firm fine/ stand144

to stand/stick out for144

to rely on144

to soften up144

to put pressure on144

to play ball144

to mean business144

to lay it on the line144

to keep one's options open144

to break off144

to back out144

to back down144

to make clear153

a matter of fact153

to point out153

to put the record straight153

to make one's point153

to take the long view153

to take the view that153

to talk over153

Unit 20 Developing Ideas and Arguments　想法与论点的展现153

to be taken aback153

in my opinion153

to have an open mind153

to get one's priorities right153

to get across153

the facts speak for themselves153

to change one's mind153

the ball is in your court153

to be against153

to argue against153

to insist on153

in passing159

Practice E A Presentation　陈述159

what is more159

to put it(differently)159

in the same way159

in the first place159

by the way159

in other words159

in addition(to)159

by the same token159

to begin(or start)with159

as well(as)159

as we have seen159

Unit 21 Disagreement and Criticism　意见相左与批评167

Unit 22 Conditions　情况或条件174

(a)value judgement174

up to a point174

to split hairs174

to shift the blame(or responsibility)(onto)174

to pass the buck174

out of the question174

(a)matter of opinion174

to have doubts about174

(a)credibility gap174

to be beside the point174

at cross purposes174

as far as(it)goes174

on the contrary174

it(or that)remains to be seen177

Unit 23 Logic and Reason　逻辑与理由177

on condition that177

it(or that)depends(on)177

in case177

as long as177

to account for180

common sense180

to hold water180

to make sense180

to prove(the)case(or point)180

to tie in(with)180

Unit 24 Balancing Arguments　论点的平衡180

Practice F A Plan for Negotiation　谈判计划184

to weigh up184

to take into account(or consideration)184

(the)pros and cons184

on the one hand...on the other(hand)184

for(and)against184

either way184

on balance184

Unit 25 Steps to Understanding　理解步骤191

on the surface199

Unit 26 Summarising　总结199

with hindsight199

wise after the event199

to throw light on199

to sleep on it199

to see reason199

to see the light199

(a)second opinion199

on the face of it199

on second thoughts199

to leave open199

(a)first impression199

crystal clear199

to be in the picture199

to be in the dark199

at a glance199

at first sight199

in a word203

the long and the short of it203

in a nutshell203

that is(to say)203

Unit 27 Steps to Compromise and Agreement　妥协和同意的步骤203

all in all203

in effect203

in brief203

a bare outline203

in essence203

to take note of216

on these terms216

other216

things being equal216

to settle one's differences216

to smooth out216

on these lines216

to take the point216

to think over216

to thrash out216

what if...?216

without prejudice216

Unit 28 Reasons for Decisions　作决定的理由216

to see eye to eye216

to draw up216

to agree on/to/with216

to be in line with216

common ground216

to compromise216

to do business with216

off the record216

to go along with216

in agreement with216

in so far as216

to make a deal with216

to meet half way216

give and take216

in the light of221

Practice G The Negotiation　谈判221

on the ground of221

on the basis of221

in view of221

in/under the circumstances221

in the final analysis221

in that case221

to base on221

the acid test221

Tapescrlpt and Answer Key　录音稿及答案227

Index　索引294