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外教社跨文化交际丛书 商务世界的跨文化沟通2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

外教社跨文化交际丛书 商务世界的跨文化沟通
  • （美）欣纳编 著
  • 出版社： 上海：上海外语教育出版社
  • ISBN：9787544635752
  • 出版时间：2014
  • 标注页数：490页
  • 文件大小：96MB
  • 文件页数：513页
  • 主题词：商务－东西文化－文化交流－文集

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图书目录

General Introduction:Cultural Adaptation in Mergers and Acquisitions&Michael B. Hinner13

Intercultural Communication for a Global Society&D. Ray Heisey43

A Review of the Concept of Intercultural Effectiveness&Guo-Ming Chen71

Adapting to a New Culture:An Integrative Communication Theory&Young Yun Kim93

Managing Intercultural Conflict:Applying the Culture-Based Situational Conflict Model&John Oetzel,Adolfo José Garcia133

Cultural Constraints in Management Theories&Geert Hofstede161

Contrastive Prototypes of Communication Styles in Decision-Making:Mawashi Style vs.Tooshi Style&Teruyuki Kume185

Assertiveness as Communication Competence:A Comparison of the Communication Styles of American and Japanese Students&Arvind Singhal,Motoko Nagao205

The Practice of Transformational Leadership in Chinese Culture:Constraints and Promises&Vivian Sheer225

The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida&Steve Sizoo247

Gender-Related Differences in Intercultural Communication&Andrea Graf273

Advertising to the Bottom of the Pyramid:Communicating with Consumers in Developing Markets&Barbara Mueller293

The Reflection of Culture in Global Business and Marketing Strategy&Marieke De Mooij317

Visual Advertising across Cultures&Paul Messaris333

The Role of Culture in Persuasive Presentations:An Israeli and New Zealand Student Video Exchange&Prue Holmes,Nurit Zaidman367

Pragmatic Diversity,Pragmatic Transfer,and Cultural Identity&Yuxin Jia389

Hispanic Ad Agencies:Taking the Pulse of Their Market&Felipe Korzenny,Maria Garcia Inglessis411

Brand-Building in the Chinese Social and Cultural Contexts:Characteristics,Trends,and Problems&Junhao Hong,Xianhong Chen419

Is the Chinese Self-Construal in Transition?&Nagesh Rao,Arvind Singhal,Li Ren,Jianying Zhang429

Touring Culture（s）:Intercultural Communication Principles and International Tourism&Sundae R. Bean,Judith N. Martin459

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