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Chapter 1 Introduction to E-Commerce1

学习指导1

1.1　Introduction1

1.2　Electronic Commerce:The Second Wave2

1.3 Business Models,Revenue Models,and Business Processes7

1.4　Economic Forces and Electronic Commerce9

1.5　Identifying Electronic Commerce Opportunities11

1.6 International Nature of Electronic Commerce14

Reading Material——Benefits of EC18

科技英语的特点20

Exercises22

Chapter 2 The Internet and World Wide Web:E-Commerce Infrastructure23

学习指导23

2.1　The Internet:Technology Background23

2.2　The Internet Today32

2.3 Internet Ⅱ:The Future Infrastructure37

2.4　The World Wide Web40

Reading Material——The Internet and The Web:Features45

英语专业词汇的构成51

Exercises55

Chapter 3 E-Business Models56

学习指导56

3.1 Introduction56

3.2 Storefront Model56

3.3 Auction Model59

3.4 Portal Model60

3.5 Dynamic Pricing Models61

3.6 B2B Exchange64

3.7 B2B Service Providers65

3.8 Online Trading and Lending Models66

3.9 Getting a Loan Online66

3.10 Recruiting on the Web67

3.11 Online News Services68

3.12 Online Travel Services69

3.13 Online Entertainment70

3.14 Online Automotive Sites70

3.15 Energy Online71

3.16 Selling Brainpower71

3.17 Online Art Dealers72

3.18 E-Learning73

3.19 Click-and-Mortar Businesses74

数学公式的读法（Pronunciation of mathematical expressions）75

Exercises77

Chapter 4 Business-to-Business Electronic Commerce79

学习指导79

4.1 Introduction79

4.2 Cost Efficiencies from Automation of Transactions80

4.3 Economic Efficiency Gains from Intermediation in B2B E-Commerce81

4.4 Market Structure and Ownership of B2B Intermediaries85

4.5 Effects of E-commerce on the Organization of Firms88

4.6 Conclusion89

Reading Material——Trust,as a main barrier in adoption to B2C E-Commerce90

常用英汉互译技巧96

Exercises100

Chapter 5 Electronic Payment Systems101

学习指导101

5.1 Electronic Payments:a Critical Element in EC Support Services101

5.2 Electronic Cards and Smart Cards103

5.3 E-Cash and Innovative Payment Methods106

5.4 E-Checking107

5.5 E-Billing108

Reading Material——Stored-Value Cards:Tapping The Teen and Preteen Markets109

被动语态的翻译技巧110

Exercises113

Chapter 6 E-Commerce Security114

学习指导114

6.1 Security is Everyone's Business114

6.2 Basic Security Issues115

6.3 Types of Threats and Attacks117

6.4 Managing EC Security120

6.5 Securing EC Communications122

6.6 Securing EC Networks126

Reading Material——Spyware:A Financial Assault Weapon128

复杂定语（从句）的翻译技巧之一130

Exercises132

Chapter 7 Pricing133

学习指导133

7.1 The Effects of the 2Is on Pricing133

7.2 Basic Pricing Strategies135

7.3 Dynamic Pricing Strategies138

7.4 Advanced Pricing Strategies141

Reading Materials——eBay France:The Price(Increase)is Right143

复杂定语（从句）的翻译技巧之二144

Exercises146

Chapter 8 Internet Marketing148

学习指导148

8.1 Introduction148

8.2 Definition and Scope of Internet Marketing149

8.3 The Seven Stages of Internet Marketing152

8.4 Critical Success Factors for Internet Marketing Executives159

英语长句的翻译161

Exercises165

Chapter 9 Legal Issues of E-Commerce166

学习指导166

9.1 Jurisdiction on the Internet166

9.2 Contracting and Contract Enforcement in Electronic Commerce169

9.3 Privacy172

9.4 Intellectual Property Rights175

Reading Materials——Information Privacy and Computer Security179

学术论文的英文写作简介180

Exercises182

Chapter 10 E-Logistics184

学习指导184

10.1 The CLM Definition of Logistics184

10.2 E-Logistics:Delivering the Goods in E-Commerce185

科技论文标题的写法188

Exercises189

Chapter 11 Introduction to M-Business Applications191

学习指导191

11.1 Introduction191

11.2 Value Proposition192

11.3 M-Business Applications193

11.4 M-Business Technologies199

11.5 M-Business vs.E-Business Applications202

11.6 Challenges in M-Business203

英文摘要的写作技巧204

Exercises207

Chapter 12 Launching a Successful Online Business and EC Projects209

学习指导209

12.1 Starting a New Online Business209

12.2 Adding E-Commerce Initiatives or Transforming to an E-Business213

12.3 Building a Web Site215

12.4 Opening a Web Storefront218

Reading Materials——Akamai Technologies219

英文论文引言的写作技巧221

Exercises226

Chapter 13 Building E-Commerce Applications and Infrastructure228

学习指导228

13.1 A Five-Step Approach to Developing an E-Commerce Landscape228

13.2 Criteria for Selecting a Development Approach231

13.3 Vendor and Software Selection234

13.4 Usage Analysis and Site Management236

Reading Materials——Molding a New Vision for E-Commerce at D-M-E238

求职英语简介240

Exercises243

Chapter 14 Case Study of E-Commerce245

学习指导245

14.1 Amazon.com245

14.2 Dell250

14.3 Alibaba253

Reading Materials——Ebay:A Business History258

广告文体简介260

Exercises262

参考文献及网站264